With the introduction of the LE700 Series, Sharp combines its legendary AQUOS® LCD panel technology with a newly developed, proprietary Full Array LED backlight system to create picture quality that is second to none. The LC-40LE700UN again illustrates Sharp's LCD technology leadership while also demonstrating its LED engineering advantages. Sharp's UltraBrilliant LED system illuminates the TV to extremely high brightness and contrast levels and enables significant environmental benefits such as longer life expectancy, no mercury and lower power consumption. At the same time, the new X-Gen LCD Panel utilizes an ingeniously devised pixel design that permits more light to pass through even while minimizing light leakage, with the result being the deepest black levels that AQUOS LCD TVs have ever achieved. Overall, the LC-40LE700UN shows that with Sharp, it's not just LED, it's AQUOS LED.